One way to get more referrals is to leverage the content you create. There are things you can do with your content that will result in more referrals for you. Here are five easy ideas.
Customer Specific Emails
Segment your email list to a very specific group that you believe could help you get referrals. Send them messages about specific products or services and make it as personalized to them as possible. Your current customers presumably like your company and its products, so this expansion or enhancement of a product will be valuable to them.
Customer-Only Facebook Page
Create a page or group on Facebook that’s just for your customers. A specialized page or group gives them the chance to discuss your business, its products and related topics. You also have an opportunity to offer content specially created for them.
Customer Exclusive Offers
Create offers that are only for your loyal customers. This is a way to reward their loyalty, and rewards go a long way in getting you referrals. Try to think of a product, deal or enhancement on an existing product that would be particularly useful for your current customers.
Answer Customer Questions
Take advantage of all of your opportunities for communication with your customers and give them a forum for asking questions. You can do this anywhere you currently communicate with them online such as your blog, your site, social media, etc. You can also answer their questions through webinars and videos. You can take these specific questions and turn them into content you can publish separately.
Interview Customers about Their Experiences
Let your customers speak for themselves. Interview your customers about their experiences using your products or services. Get them to talk about how your referrals have helped them. Focus on how you’ve solved their specific problems.
The Referral Marketing Machine: How to harness the power of word-of-mouth to build your business
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